MAJOR TRENDS IN COMMERCIAL JOURNALISM IN THE WORLD BY GURUDARSHAN SINGH (HARDCOVER)

Book Description

Major Trends in Commercial Journalism in the World by Gurudarshan Singh is a reference work on the development and changing practices of commercial journalism across the world. The book focuses on the relationship between journalism, business, advertising, and the economic forces that influence the production and distribution of news and other media content.

Commercial journalism operates at the intersection of media communication and commercial interests. Understanding its major trends helps explain how newspapers, magazines, and other media organisations respond to market competition, audience preferences, advertising revenue, technological change, and the growing demand for timely information.

The subject is particularly relevant to the study of mass communication, media management, journalism, and the economics of the press. It provides a useful framework for examining the changing role of journalism in a competitive media environment and the challenges of balancing commercial objectives with professional ethics, editorial independence, and public responsibility.

This book is a useful reference for students, researchers, and readers interested in journalism, mass communication, media business, and the evolution of the global press.