TEXTBOOK OF MEDIA MANAGEMENT BY ARUN PATTANAIK (HARDCOVER)

In communication, media is the storage and transmission tool used to store and
deliver information or data. It is often referred to as synonymous with mass media
or news media, but may refer to a single medium used to communicate any data for
any purpose. By Mass media we mean to denote a section of the media specifically
envisioned and designed to reach a very large audience. The term was coined in the
1920s with the advent of nationwide radio networks, mass-circulation newspapers
and magazines, although mass media was present centuries before the term became
common. It can also be termed as mass distributors of news and entertainment across
mediums such as newspapers, television, radio, broadcasting, which require union
membership in large markets The concept of mass media is complicated in some
internet media as now individuals have a means of potential exposure on a scale
comparable to what was previously restricted to select group of mass media
producers. These internet media can include television, personal web pages, pod
casts.