MEDIA AND MARKET FORCES CHALLENGES AND OPPORTUNITIES BY V. S. GUPTA RAJESHWAR DYAL (HARDCOVER)

The media landscape presents significant challenges, such as adapting to rapid digital advancements, managing vast content streams, addressing data privacy, and competing with new technologies like AI. However, these changes also unlock opportunities, including data-driven decision-making, innovative content delivery, global market access through digital platforms, and engaging diverse, fragmented audiences