CONTEMPORARY MASS MEDIA BY DR. KUNJAN ACHARYA [HARDCOVER]

Contemporary mass media includes the internet, social media, digital platforms, smartphones, podcasts, and blogs, alongside traditional forms like television, radio, newspapers, and magazines, which are increasingly converging with digital technologies. This media landscape serves to inform, entertain, and influence public opinion by disseminating information on a global scale, but also raises concerns about potential misinformation and manipulation.